CERA Sanitaryware Ltd, which forayed into the ₹30,000-crore modular kitchen market a month ago with Senator Cucine, is aiming at a revenue of ₹one hundred crore from this section by the end of the next fiscal 12 months. This would constitute around 5 per cent of the sales of the company, said Atul Sanghvi, Executive Director – CERA Sanitaryware.
This is an extension of its brand Senator, an upscale emblem for sanitaryware, faucets, and mirrors, which turned into released a year in the past. The corporation ambitions to install 30 shops for Senator Cucine by the end of this financial year, with 70 more to be installed by means of the quit of the next fiscal year. Stores are developing in Pune, Delhi, and Jalandhar.
“The modular kitchen category will help the Senator brand to grow. We believe the rub-off of modular kitchen is likewise going to return on the sanitaryware (category) and vice versa. We want to consolidate our position in sanitaryware and faucets and improve our percentage in modular kitchen and tiles,” Sanghvi told BusinessLine.
By the give up of this economic year, the modular kitchen class is predicted to contribute ₹ forty-five crore to the enterprise, site can constitute around 3 consistent with cent of the revenue. Senator Cucine changed into launched in Kochi on March 9.
CERA has tied up with an Italian business enterprise, Spagnol Group, for the Senator Cucine. The product could be customised to the needs of the consumer and could be fully imported from Italy, with at least three months required for the goods to be added.
Sanghvi stated that the Spagnol Group has been in the modular kitchen business for fifty years now and has worked with OEMs for different Italian manufacturers. “Once we attain a selected volume level with them, then they will be setting up a (manufacturing) plant in JV with us in India… It may take a couple of years. He said, adding that there’s no concrete plan as of now.
The audience for Senator Cucine will now include not just metros, however tier-2 and tier-3 cities, as well.
