A maverick is someone of tremendous imagination and prescience, a person who challenges norms and forces humans to surpass the everyday. YourStory goes behind the curtain to find the inspirations and secrets of the remaining mavericks within the business world: the entrepreneurs.
This week, we’re taking a look at a maverick of the e-commerce world: Rajiv Srivatsa, Co-founder of Urban Ladder.
Rajiv Srivatsa, an IIT-Chennai and IIM-Bangalore graduate, took a considerable risk with his Co-Founder and CEO Ashish Goel when the 2 decided to start Urban Ladder. In 2012, no person in India started shopping for furniture online. Still, Rajiv reasoned that four years earlier, human beings could have balked at shopping for cellular telephones and clothes online, too.
Cut to 2019, and commercial enterprise is booming. The Indian furniture and fixtures marketplace is growing steadily and is ready to touch $ forty-four billion in FY22, according to a RedSeer report. Unlike other players in the area, Urban Ladder best focuses on personal labels and presents premium offerings.
Through the highs and lows, the founders realized the cost of creating errors, the significance of landing on both feet, and making use of each 2d.
Before Urban Ladder was even an opportunity, Rajiv spent over a decade working with several multinational agencies, including Infosys, Cognizant, and Yahoo. When he arrived in Switzerland, running for Cognizant, Rajiv realized that he belonged in the internet area and gave up enrolling in Yahoo in Bengaluru.
