NRT LLC, the most important real property brokerage in income quantity in the United States, has released Prospect Square, a groundbreaking platform designed to assist its Coldwell Banker® affiliated agents in amplifying their consumer base and staying at the forefront in their customers’ minds by presenting dynamic, treasured, and attractive digital content. NRT LLC is the Realogy Holdings Corp (NYSE: RLGY) subsidiary that operates all organization-owned real estate brokerage workplaces.
Prospect Square is free and extraordinary to NRT’s Coldwell Banker-affiliated real estate retailers nationwide, streamlining administrative tasks to stay centered on selling more homes and securing more listings. This device is designed to help agents grow their business and generate extra sales through a higher degree of engagement with existing and prospective clients – in turn helping those retailers stay extra wonderful lives, one of NRT’s primary dreams.
This time-saving advertising device is computerized and easy to apply. Agents choose purchaser reports that deliver crucial housing marketplace facts on the city, zip code, county, and custom neighborhood levels all the way down to unique block properties. These quarterly areas and marketplace reports solidify the sellers’ role as neighborhood real estate experts. Coldwell Banker clients are kept updated on neighborhood marketplace situations with access to actual-time statistics, long-term trends, and metrics based on asset type and other variables – all customized to the customer’s preferences, region, and buyer/seller history.
Agents can also lay out attention-grabbing monthly advertising campaigns and virtual newsletters that automatically market their listings and showcase useful material to existing and capable customers. They can get the right of entry to property eFlyers, an extra, effective advertising alternative sourced from Listing Concierge, any other present-day NRT service. Via Prospect Square analytics, dealers can gather insight into the advertising methods that are most successful in securing leads, supporting them in building their enterprise.
Prospect Square also consists of a Clients for Life program via which marketers can continually interact with their contacts through unique events, sweepstakes, local hobby courses, and more.
Since the release of Prospect Square, NRT’s Coldwell Banker-affiliated sellers had been enticing with the device in record numbers:
More than 2 million marketplace, area, and quarterly reviews were added to clients in Q1 2019
A document of 1.2 million emails distributed via Clients for Life in April 2019
Usage charge for Clients for Life is as high as 70% in select markets
Prospect Square is a proprietary answer handiest to be had to NRT’s Coldwell Banker affiliated marketers. Agents participated in trying out, and their remarks became instrumental in defining the product. The Studio’s product becomes advanced in elements, NRT’s in-residence advertising employer, helping its Coldwell Banker-branded operations.
