Data now shows that texting your leads first and calling them best as a follow-up to the textual content is the most effective manner to respond to your real estate and mortgage leads.
We aren’t the equal society we were three years ago. We’ve been skilled nicely with the aid of Amazon and Netflix. We want the whole thing to be handy and on demand.
So while a lead comes in, text them! Ask if it’s a terrific time to speak, or if they prefer to textual content. Then, handiest when you ship that text, supply them a name if they haven’t spoken back.
Don’t accept t as true with me? That’s cool; I get it. But you need to truly take Agentology’s word for it. They’re the No. 1 real property lead reaction provider out there, running for Realtors and soon, for loan mortgage originators, too.
An anthology used to name leads first as a remember of protocol; however, over time, their statistics turned into pointing to a better option: texting first. When they looked at the lead reaction records they received and saw what became extra powerful at getting the result in reply, they switched approaches to texting first, and simply calling as a follow-up.
What to mention?
Below you’ll discover 12 special text message scripts that paintings extremely well for real estate sellers and mortgage officers.
Remember, you’re no longer trying to get them to fill out software or signal a Buyer Broker settlement right off the bat. Pump the brakes! All you’re looking to do is to get them to reply to you, to get a talk going.
Keep it quick, ask a query that’s easy to respond to, and begin a laid-back, helpful “textversation” with a new customer.

