“The e-book capabilities birds from marshy wetlands just like the Purple Moorhens, nocturnal birds like the Indian Nightjar, the ones typically found in our urban towns just like the Asian Koels, Magpie Robins, sunbirds, kingfishers, and Jungle Babblers, amongst others.”
It was written off as a dead industry, particularly with the demise of tobacco advertising. It has been called a blight on the American landscape. It even earned the nickname “pollution on a stick.” But things have changed with outdoor advertising, and we’re not talking about your father’s billboards.
Today, the outdoor billboard industry includes not just the small 8-sheet poster along your local rural road; it includes mammoth signs that tower above the tens of thousands of people who pass through Times Square each day. It includes rolling advertisements on the sides of trucks and buses. It includes a plethora of signage at speedways and in sports stadiums. And it includes “outdoor furniture” signage comprised of bus shelters, benches, and just about anyplace else where people congregate.
Like them or not, outdoor billboards are here to stay, and the industry has never looked brighter. Overall spending on outdoor advertising is nearly $5 billion, a ten percent growth rate, and more than double a decade earlier. Moreover, billboards are the place to see some of the most creative work in advertising, even though you have only a few seconds to capture the viewer’s attention. To those in the industry, outdoor is in.
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Chandrayaan-2 Explained: What the Moon can keep for India
The global bird is extraordinarily colorful! And colors play an extensive role in their identification and nomenclature — black rumped, blue-throated/bearded, white-breasted, violet-subsidized, yellow-wattled, rose-ringed, etc., of species derived from their colors. Hence, it was predetermined for this e-book to be this colorful. I conceptualized the shade palette of the pages to signify that Gul, the protagonist, spends one entire day in the jungle. The 40-page photograph book starts off from the mellow sky blues of early morning, goes on to the afternoon yellow ochres, to the salmon pinks and oranges of nightfall, and lastly, the deep magical violets of dusk. Some white pages in between are inserted to balance the lushness of colors. In this way, whilst you are strolling through the jungle from web page to page, you are on a color journey and see an evolving color-scape. This became my shade philosophy whilst art directing the artistic endeavors for my book.
