HousingWire expands insurance to serve actual estate agent network
HousingWire introduced these days that Kathleen “KK” Howley can be joining the enterprise’s editorial crew within the newly created role of the actual property editor.
“American residential real property is an almost $30 trillion asset magnificence, and for maximum households, a home is the most important funding they’ll ever make,” Howley stated. “Real estate marketers will constantly be a crucial a part of this transaction, and they deserve higher get admission to improved content material. It’s vital to get insurance of their marketplace right – and we will.”
Howley has been overlaying the actual property market for the reason that 2000 for Bloomberg and Forbes. At HousingWire, she can be targeted on building a network around our actual property agent target audience.
In 2008, Howley won the Gerald Loeb Award for Distinguished Business and Financial Journalism for her coverage of the economic disaster.
“In 2019 and beyond, HousingWire promised its target market it’d evaluate new content verticals and acquisitions to be able to assist the organization higher serve the housing, actual estate, and economic services markets,” said HousingWire Editor-in-Chief Jacob Gaffney.
“Our release into the actual estate area is evidence we paintings hard for our readers,” Gaffney persevered. “For far too long our target market has asked some other voice be to be had to cowl the problems impacting the everyday lives of actual property agents. KK is here to do simply that.”
Kathleen KK HowleyReal property marketers face myriad demanding situations in without a doubt earning a living. The emergence of actual estate carrier and search engines like google and yahoo in addition to the advent of the iBuyer motion both pose foremost challenges to the potential of these marketers to grow their corporations and serve homeowners in their neighborhood groups. HousingWire’s insurance will better equip retailers to assist their clients to make more informed domestic buy and financing decisions, construct stronger referral relationships and construct sustainable companies.
“More and greater, our interactions with industry executives show an increasing call for instructing the real estate community at the improvements that lenders and era corporations are making to propel the housing market,” stated Jennifer Watson Laws, HousingWire’s national income director. “We are thrilled to look KK be part of our editorial team, and we couldn’t be extra excited to feature this vertical to our robust content material platform.”