Chic. Spellbinding. Evocative. Striking. One can be speaking approximately the most up-to-date designer to grace New York Fashion Week, or they might be relating to a particularly fetching front room patio set. That’s the factor of approximately living fashionably. It extends beyond clothing. Your domestic is likewise a prime extension of who you are and has to mirror your character. If you tend to live boldly, then your furniture should get in on the amusing, too.
When the U.K.-primarily based store Argos paired with virtual agency The&Partnership for their Spring/Summer 2019 home furniture series, they created a marketing campaign aimed towards the fashion-ahead consumer who strives to make their dwelling area as Instagrammable as their outfit of the day.
“So Stylish You Can Wear It” is a 60-second campaign-grew to become a style show that features a number of the logo’s home furniture styled into complicated, cutting-edge costumes that match any runway.
From a small herd of lampshade-donning fashionistas to models kicking down the partitions of negative taste of their summer season dresses product of flatware, the parody capabilities of domestic decor literally take over a life of its own.
While there may be a precise undercurrent of humor and amusement at some point in the advert spot, an exquisite deal of concept went into the costuming, which turned mattress sets into cocktail couture that would very without difficulty find a home on style’s most prestigious catwalks.
“With the cushions, it was about developing the first-rate silhouette, within the maximum eye-catching colorways, but with the larger portions along with the tables, chairs, a nd lampshades, it changed into approximately designing complementary clothing that did not detract from the product but created a entire catwalk appearance,” defined gown dressmaker Verity Hawkes.
