NRT LLC, the most important real property brokerage in income quantity in the United States, has released Prospect Square, a groundbreaking platform designed to assist its Coldwell Banker® affiliated agents in amplifying their consumer base and staying at the forefront in their customers’ minds by presenting dynamic, treasured and attractive digital content material. NRT LLC is the Realogy Holdings Corp (NYSE: RLGY) subsidiary that operates all organization-owned real estate brokerage workplaces.
Prospect Square is free and extraordinary to NRT’s Coldwell Banker-affiliated real estate retailers nationwide, streamlining administrative tasks to stay centered on selling greater homes and securing more listings. This device is designed to help agents grow their business and generate extra sales thru a higher degree of engagement with existing and prospective clients – in turn helping those retailers stay extra wonderful lives, one in every of NRT’s primary dreams.
This time-saving advertising device is computerized and easy to apply. Agents choose purchaser reports that deliver crucial housing marketplace facts on the city, zip code, county, and custom vicinity stages all of the manner down to unique belongings facts. These quarterly areas and marketplace reports solidify the sellers’ role as neighborhood actual estate experts. Coldwell Banker clients are kept updated on neighborhood marketplace situations with getting admission to actual-time statistics, lengthy-term trends, and metrics primarily based on assets type and other variables – all customized to the customer’s preferences, region, and buyer/seller history.
Agents can also layout attention-grabbing monthly advertising campaigns and virtual newsletters that mechanically market their listings and showcase useful material to existing and capable customers. They can get the right of entry to property eFlyers, an extra, effective advertising alternative sourced from Listing Concierge, any other present-day NRT service. Via Prospect Square analytics, dealers can gather perception into the advertising methods that are most successful in securing leads, supporting them build their enterprise.
Prospect Square also consists of a Clients for Life program via which marketers can continually interact with their contacts through unique events, sweepstakes, local hobby courses, and more.
Since the release of Prospect Square, NRT’s Coldwell Banker affiliated sellers had been enticing with the device in record numbers:
More than 2 million marketplace, area, and quarterly reviews were added to clients in Q1 2019
A document 1.2 million emails distributed via Clients for Life in April 2019
Usage charge for Clients for Life is as excessive as 70% in select markets
Prospect Square is a proprietary answer handiest to be had to NRT’s Coldwell Banker affiliated marketers. Agents participated in trying out, and their remarks become instrumental in defining the product. The Studio’s product becomes advanced in element, NRT’s in-residence advertising employer helping its Coldwell Banker branded operations.
“When balancing aa hit enterprise and dwelling life, it may be an assignment to generate constant content material that pals, own family, and pals will admire receiving. Prospect Square has been designed with direct input from sellers to assist them in attaining that balance. We provide automatic reports and campaigns so agents can ‘set it and neglect it,’ making sure that they may be located pinnacle-of-thoughts within their sphere of influence.” – M. Ryan Gorman, president, and CEO, NRT LLC.
“Prospect Square is an innovative product that offers agents several advertising and marketing options in a single utility. It allows them to without difficulty communicate with a broader audience, connecting with clients antique and new. These marketing materials are curated to leverage Coldwell Banker NRT’s considerable statistics and present capacity home consumers and dealers with facts essential to their choice-making manner.” – Michael Fischer, senior vice president of The Studio.
“We are seeing record engagement from customers on messages sent from Prospect Square. This content material is designed to provide the actual value and beneficial statistics approximately their nearby markets. Knowledge is energy, and we positioned that strength into the hands of our clients every day through clever, applicable information. This, in turn, equates to possibilities for dealers to interact with present and prospective clients.” – Kacie Ricker, countrywide vice president of The Product Studio.
NRT LLC is the country’s largest residential real estate brokerage corporation in sales extent. NRT owns corporations in greater than 50 of the one hundred biggest metropolitan regions in the United States, with about 755 places of work and extra than 50,200 impartial sales pals. NRT is the subsidiary of Realogy (NYSE: RLGY) that operates all enterprise-owned real property brokerage workplaces.