a European chief in low priced and inspirational ornament and furniture homeware is strengthening its service presenting in ornament recommendation by means of taking a majority stake of 70.Four% in Rhino, a start-up that is reinventing the indoors redecorating trade.
With this majority stake, Maisons du Monde intends to consolidate its positioning as an expert in indoors ornament. Over the beyond 18 months, Maisons du Monde has been growing interior decoration advice offerings in an omnichannel method. In December 2017, Maisons du Monde opened a showroom in Paris dedicated to assisting its customers in their refurbishing tasks. Building on this success, Maisons du Monde launched in September 2018 more than a few omnichannel offerings, inclusive of the deployment of decoration advice corners (“coins Conseil Déco”) in stores (50 on the quiet of June 2019) and three digital solutions, such as one in partnership with the Rhino platform round Maisons du Monde products.
Since its creation in 2013, Rhino has democratized get admission to to the services of indoors decorators with a 100% online offer, to be had from 99€/room. Each purchaser assignment is tailored by Rhino’s professional interior decorators, with a fantastic photograph-sensible 3D visualization. In 2014, Rhino placed itself in the BtoB market, supplying a 3-D home staging carrier allowing actual property marketers to grow the attractiveness of the homes they promote. In 2017, Rhino persevered its improvement and introduced a three-D imaging provider for developers, then moved into the BtoC marketplace via providing an interior decoration recommendation provider for individuals. In 2018, Rhino released an e-store allowing its customers to without delay order the products staged in 3-D projects.
Based in Bordeaux, Rhino now has 50 employees (which include 25 interior designers and photo designers) and manages nearly 1,500 tasks in keeping with month. In 2018, Rhino published revenue of one. Three million euros.
Rhino will hold its dynamic improvement, working autonomously under its personal brand and with the identical control crew.
This majority stake will enable the two corporations to advantage from new synergies, substantially by using commercializing Rhino’s offerings on Maisons du Monde’s website and in its stores.
Maisons du Monde’s stake will be financed absolutely in cash, without recourse to additional indebtedness.
Julie Walbaum, Chief Executive Officer of Maisons du Monde, declared: “We look forward to deepening the work started in 2018 with the Rhino teams as a part of our virtual partnership. Through this contemporary imaginative and prescient of the interior decorator, that is complementary to our multi-style imparting and provoking visuals, we are able to enhance the carrier size of our logo, which will come to be our clients’ desired partner for all their ornament tasks, from concept to realization.”
Xavier Brissonneau, Bastien Paquereau, and Jérôme Schurch, co-founders and managers of Rhino, declared: “After numerous months of partnership, we are thrilled with this rapprochement with Maisons du Monde, a growing omnichannel group with an inspiring brand this is complementary to ours. We created Rhino to democratize indoors layout recommendation, combining the capacity of 3-D technologies and artificial intelligence with the capabilities of our interior decorators. This new level will permit us to boost up to get entry to for all to indoors ornament services and preserve our company’s dynamic growth.””
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About Maisons du Monde
Maisons du Monde is a writer of inspirational lifestyle universes in the homeware industry, imparting one-of-a-kind and less expensive ornament and fixtures collections that showcase more than one patterns. The Group develops its enterprise thru an included and complementary omnichannel technique, leveraging its worldwide network of shops, its web sites, and its catalogs. The Group changed into based in France in 1996 and has improved profitably across Europe when you consider that 2003, reporting sales of €1,111 million and EBITDA of €148 million in 2018. At 31 December 2018, the Group operated 336 shops in 9 nations consisting of France, Italy, Spain, Belgium, Luxembourg, Germany, Switzerland, the USA, and the UK, and derived 40% of its sales outside France. The Group has also constructed a successful complementary and complete e-commerce platform, whose income grew by over 30% in line with yr on average among 2010 and 2018. This platform, which accounted for 23% of the Group’s income in 2018, is available inside the nations where it operates shops plus Austria, the Netherlands, and Portugal. In 2018, the Group acquired a majority stake in Modani, a furniture chain gift inside the United States thru its shops and e-commerce enterprise. Modani, founded in 2017, is an aspirational way of life emblem, imparting wonderful proprietary current, current and mid-century fixtures at inexpensive charge factors, with a nationwide presence via a network of thirteen showrooms.
